Strengths:
handmade
environmental friendly (renewable resources)
no color fading
can be custom made
naturally varied
handcrafted sometimes makes greater appeal than mass production: people get a sense of love put into the product.
wide range of audience?
can be worn anywhere
if people know that the money doesn't necessarily go to him, they see it as selfless and tend to buy it than something else
Weaknesses:
Rate of production
Nature of the stone (can be fragile)
Limited colors
Wear and tear (treatment of the product, gets smelly)
Limited sizes (can't go too small)
Possible breaking
Limited edition
Supply fluctuation
Post purchase
Opportunities:
Introducing new materials- would result in new pricing like wires, glass workings, acrylics, stone insets, and new kinds of chains to put them on.
New stonewear sets- rings, bracelets, anklets, etc.
New lines (sets with new materials added)
Beach Themes, Nature themes, Totem themes
Events and shows (like jewelry shows)
partnerships
Threats:
Big jewelry companies
Cheaper from over seas
Want something from that specific area
Activist not wanting the rock/hemp removed from its natural environment
Economic times
Other local artists
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