Creative ideas and testimonials for Promo Video

As we are planning the promotional video for Crua Stone, we want to capture your creative and sincere thoughts. We are looking for:

Music options

Student's testimonials about the process of developing the marketing for Mike

Customer's testimonials about Mike's jewelry

Any other ideas you want to share

Etsy Virtual Labs

http://www.etsy.com/virtual_lab.php?room_id=500

observational research

I think for Mike observational research is the way to go. Watching consumers interact naturally with their surroundings is key.Usually, the consumer is not aware that they are being watched so they behave naturally, and you can catch how they really react to things they like or don't like. You can find what people like now, and what new trends work or not. you can stay on top, but just watching. :)

Chapter 8 : Survey Research

Survey research would be best for Mike product since Mike audience is mostly the younger generation. Most kids today are more communicate actively using internet especially the social media like Facebook and Twitter. They like to express their opinions and thoughts, search for the new things, meet friends, online shopping and more. Survey will be good way to get them involve and it should be quick and easy. The questionnaire design should be open-ended question where they get to express themselves more freely.
Besides that, survey will get to reach out further and more responses. Listening to what his audience thoughts and ideas about what they like might be helpful and inspiring for his new design.
Social Network especially Facebook and Twitter are widely use by many big companies nowadays. So let's Tweet about it!

Chapter 8, Casey Ligon

I think that one of the best resources for Etsy users to guage user interest is Google Analytics. Their ability to track and display site traffic with your Etsy pages is amazing. My favorite part of this style of observational research is where you can see what pages have been clicked on the most. This is particularly useful for seeing which designs are the most popular. Perhaps more importantly is the ability to see which section of jewelry people are clicking on most by deciding his products into sections (necklaces, rings, etc) and seeing which section gets the most hits overall.

Observational Research

Observational Research is a good tactic for Mike to use. Looking who and what people buy will help him improve is product line. If he sees people wanting something selling well he might make a limited addition having the consumer want to buy it before it is gone. Or even what's not selling so well and maybe do something else in place of that item. This way he can branch out as well and know what people like or dislike  . . . . . what would be a successful sale and what he might be wasting his time on.

This is a personal thank you to everybody in our class. Everyone has done an amazing job so far and has put more effort into this project than I could have ever hoped for. It is an honor for me to have so many extremely talented people working with me and on my business. I understand that we all have very difficult schedules at school and finding the time to do all the fantastic work you have done is awesome! I would like to personally thank Li Mei Tan and her group for the wonderful job you did on my logo. It is something I would have never thought to design that way but the more I look at it the more I love it. It has a sense of class and grace without losing its masculine feel, which I like very much. The flow of the text and image are very nice in the way it moves your eye through the logo. I would like to personally thank Alex Terry and his group for the amazing job they did on the packaging and the tutorial movie. Both are going to be extremely helpful to me and are in themselves an extension of my brand and feel. Very nice job guys. Next I would like to thank Aless and her group for the fantastic design of the banner. It looks very eye catching while maintaining a clean look which I like a lot! Also I would like to thank everyone that worked on my bio and announcement for my page. It is hard to write things about yourself because it is hard to evaluate oneself. You have made that extremely easy on me and done a knock out job on pin pointing who I am as a person. Also thank you Justin for your fantastic drawings and storyboards. They are very cool and reflective of my style as a person and I appreciate that. Thank you to the countless others who have been posting weekly on my product and pointing out things I would have never noticed or payed attention to. The insight you have all given me into my own product is priceless and something I never expected. All the time and effort of the class has blown me away and I would just like to let you all know how much I appreciate it because I may not convey it very often but I am truly thrilled by the work we have done as a class. Thank you.

Decker

Chapter 8, Mail Surveys

Mail Surveys could be a way to follow up on a purchase as well as gaining research for Mike's product. This could even be done over email. A short questionnaire could be sent to anyone who buys something from Crua Stone.
The questions could be as simple as: "what attracted you to buy from Crua Stone?" or "was your purchase for yourself or for a gift?"
This feedback could help us understand the fan base Crua Stone already has, as well as helping develop the SWOT analysis further. Even if the customer chooses not to fill out the survey, they still will have seen the name CRUA STONE at least one more time.

observational Research

The observational Research Method applies to Mike’s jewelry very well, it is based on watching what people do, who buys what kind jewelry and were. It could also include what kind of people wears what kind of jewelry.

This is especially important to decide where to sell it (although we already know where we are selling mikes jewelry).

It also helps shaping the profile of the potential costumers and the profile of the brand.

This method is also used to gather information from other companies from the costumer position, this is called mystery shoppers; The researcher goes to a specific store and observes from the way they packed or not the shelves, costumer service all the way to packaging and labeling.

Chapter 8

I think the best research method for Mike or any other small business starting off would be a blog. First of all, the internet is becoming more and more popular. People are blogging and reading other blogs more often. They are constantly on the computer finding new things that interest them. The age range we are looking at for Mike's target are younger and high tech. They are the ones that would understand what a blog is and be interested in it. A blog is also good for Mike because it's speaking to consumers on a more personal level. It's more laid back and fun, like Mike's product. What Mike does is an art and there's a story behind it. There's nothing else out there like Mike's products. Mike can tell little stories in his blogs about what he's working on. People who love his art would love reading the blog about what's new and what he's working on. Consumers can comment on the blogs of what they like about his work, what he should change and what they want out of it. I think they would feel more comfortable being completely honest in a blog. He can take this information and use it to his advantage. I think a blog is the perfect tone for Mike's products. It's real and communicates on a personal level.