Chapter 8, Casey Ligon

I think that one of the best resources for Etsy users to guage user interest is Google Analytics. Their ability to track and display site traffic with your Etsy pages is amazing. My favorite part of this style of observational research is where you can see what pages have been clicked on the most. This is particularly useful for seeing which designs are the most popular. Perhaps more importantly is the ability to see which section of jewelry people are clicking on most by deciding his products into sections (necklaces, rings, etc) and seeing which section gets the most hits overall.