Survey research would be best for Mike product since Mike audience is mostly the younger generation. Most kids today are more communicate actively using internet especially the social media like Facebook and Twitter. They like to express their opinions and thoughts, search for the new things, meet friends, online shopping and more. Survey will be good way to get them involve and it should be quick and easy. The questionnaire design should be open-ended question where they get to express themselves more freely.
Besides that, survey will get to reach out further and more responses. Listening to what his audience thoughts and ideas about what they like might be helpful and inspiring for his new design.
Social Network especially Facebook and Twitter are widely use by many big companies nowadays. So let's Tweet about it!
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