The observational Research Method applies to Mike’s jewelry very well, it is based on watching what people do, who buys what kind jewelry and were. It could also include what kind of people wears what kind of jewelry.
This is especially important to decide where to sell it (although we already know where we are selling mikes jewelry).
It also helps shaping the profile of the potential costumers and the profile of the brand.
This method is also used to gather information from other companies from the costumer position, this is called mystery shoppers; The researcher goes to a specific store and observes from the way they packed or not the shelves, costumer service all the way to packaging and labeling.
No comments:
Post a Comment