Mail Surveys could be a way to follow up on a purchase as well as gaining research for Mike's product. This could even be done over email. A short questionnaire could be sent to anyone who buys something from Crua Stone.
The questions could be as simple as: "what attracted you to buy from Crua Stone?" or "was your purchase for yourself or for a gift?"
This feedback could help us understand the fan base Crua Stone already has, as well as helping develop the SWOT analysis further. Even if the customer chooses not to fill out the survey, they still will have seen the name CRUA STONE at least one more time.
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