Tuesday, March 23, 2010

ch 15

After considering our class discussions and reading Ch. 15 on advertising I decided to investigate the advertising techniques of Coca Cola. They use the nostalgia of the brand to their advantage, whether it be through their print or television advertisements. Their message is that coca cola has and will always be there. although coca cola does alot of advertising, some of it we fail t o recognize. product placement in television and movies, as well as other places we wouldn't pick up on. Coca cola does not make its money off of syrups (fountain drinks). They make their money off of the can drinks you buy, so why then do you see coca cola fountain drinks offered in ball parks, stadiums, and many other venues? it's all for the advertising. the amount of money coca cola spends per year to be at fenway park (for example) is enough to cover the price of being at fenway, and that's it. however, the advertising that is provided just by being at fenway is thought to be enough to justify that placement. As far as public relations is concerned, i think their current advertising campaign says it all. coca colas newest campaign features womens heart health and also 'benefits' womens heart health. This is just one of the many ways Coca cola excels in both these areas.

http://www.coca-cola.com/index.jsp

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