In chapter 19, it talks mostly about customer relationship management, which is a strategy used to manage and nurture a companies interactions with clients and prospects.
It's an essential part of modern business management. Termite Extermination Inc was able to develop and implement a marketing plan that increased sales dramatically. Banks introduce the customer relationship management system to become more customer oriented. Maybank has won the customer relationship management excellence award 2010 for its high performance and high return on investment crm. Maybank said it emerged tops under the "growth" category.
No comments:
Post a Comment