Tuesday, March 2, 2010

Package Design - Fourth Group

The first set of sketches shows a basic concept that summarized our original emails to each other about package design ideas.

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We also thought another good package design (alternative to a box) could be a kind of hand folded envelope, that is later placed in a shipping box if sold on Etsy.

The paper would be recycled from paper grocery bags (if everyone in the class gets paper instead of plastic for one week, we'll have enough bags for Mike to last him through the summer. Each bag could provide enough paper for 2-3 packages). The brown paper could be given a colored wash, like watercolor, in earthy tones that would give it a random and organic texture, just like the stones.

The envelope would be hand folded like a large letter, and wrapped vertically with hemp. A small stone charm would be tied at the closure, which could be the icon for mike's designs, or a simple abstract shape. A card would also be tied at the closure and include the following information:
The origin of the stone and explanation of how the materials are all natural.
Information explaining that the packaging is natural/recycled
A quick how-to on how to take the hemp + charm that come around the package to make your own simple necklace/bracelet.

The space inside the envelope would be filled with rafia or another shredded paper material, as padding (the same goes for the shipping box).

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I believe that we were all in agreement that the larger necklaces would require a sturdier package, even just for the MadBy store, so a box design would work best. We have a few templates for box construction as well.

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From there, we wrote a few solid ideas that we want to see in the final package design (in either an envelop/bag style or box design):
pendant and hemp closure
card with: stone story, how-to, and package info
texturized brown paper
rafia as padding

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1 comment:

  1. I really like the elegance of the total packing elements. The construction seems to be very thoughtful and tells a story. Do we know what the added costs in doing this packaging would be? It may add to the overall working costs significantly.

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