Public relation is what helps the marketers understand, evaluate their needs and learn about what they want and care about. The consumers and helps the consumers understand, accept and trust on what is being offered to them. When there is good costumer service brand loyalty tends to increase, if we as costumers know that we will be treated good and respected we will give that back to the company and it makes the experience of buying the product or using the service much more pleasant and satisfying. Sales are good to attack costumers that maybe had sassed to purchase or use a certain product for economic reasons or for experimental reasons ( to try other newer brands). When you give the costumer to get something for less money it gratifies them, it is an opportunity they have in a set period of time which influences their decision making.

A company that is very good on sales is Charlotte Russe, their sales go up to 50% and sometimes even more. This is a clothes company and whenever a new collection comes in the prices of the previous one go drop down. This makes a big difference and the stores bloom at that time of the year because their main consumers are teenage girls who might not have that much money but they like to spend it in clothes and if they can get more for less even better. http://www.charlotterusse.com