A Bit Of What I've Learned

Despite some of these having already been mentioned, the culmination of what I have learned so far this semester include:

• the 5 P's (Product, Price, Place, Promotion, and People)
• the different types of segmentation and its importance
• the definition of marketing, and what is or isn't marketing in terms of packaging
• the basic outline of a marketing plan
• how to determine the SWOT Analysis
• --- Strengths & Weaknesses
• ------ (Internal Factors)
• --- Opportunities & Threats
• ------ (External Factors)
• to therefore figure out competitive advantage and its resulting marketing strategy