Sunday, February 14, 2010

Marketing + Graphic Desing = better solution

I always knew Marketing and Graphic Design are connected but I was not sure what was the connection. From what I have learned so far, I figure that Marketing is where problems are created and analyzed for better solution that Graphic Designer will be able solved. Some examples below:

Types of orientation - Production orientation, sales orientation, market orientation, societal marketing orientation are four philosophies that strongly influence marketing process and design approach.
Marketing plan - Business Mission statement, objectives, SWOT analysis, marketing strategy, marketing mix – 5Ps (product, promotion, people, price, place), implementation, evaluation and control. It needs to be strongly established in order for better design solution that meets the plan. Without the strong foundation and plan, design solution will suffer as well.
Segmentation – B2C (geographic segmentation, demographic segmentation, psychographic segmentation, benefit segmentation, and usage-rate segmentation); B2B (producers, resellers, government, and institutions). This will help clarify the target and how to approach design for each segment.

With strong marketing research and plan, it will help the design approach and problem solving for better solution that will be effective to communicate and develop values to the customers or audiences. Marketing and Graphic Design are both related and depended on each other for better solution.
This is a perfect mix for me and it would be very helpful for my future career.

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